My chosen research question

‘To what extent do advertisements sexualise their products/brands aimed towards young girls aged 8-12 years old’

Why did I choose this question?

I chose an advertising question and I thought there would be more possible research branches to find in advertising rather then in crime and the media.

What is the wider debate around this question?

I chose a question based on young girls in the media, and how they are perceived because I feel many companies use sex to sell their products and mainly used women as the sexual objects rather than men. Young girls are particularly influence by the way the media illustrates women and tend to pick up on these characteristics and follow them.

What are your first steps to researching your question? Search engines, libraries questionnaires.

My first steps into carrying out my research is to find as many articles which have focussed on this from a number of sources which are both reliable or sensationalised to see if there is a difference. And to find products which advertise in this specific way, to this young target group.

‘Tweenie’ magazines
Bliss-13-17
Cosmo girl-12 -16 to become 8-25
Girl talk-7 to 12
Teen vogue- 12 to 17