A book called 'Branded, the buying and selling of teenagers'
by Alissa Quart
published by Arrow in 2003
This book is a good source as it is apropriate to helping me understand the medias need to engage young people.
Quarts exspose takes the reader into the darkside of 'teen marketing' where teenagers become victims as consumers with marketing schemes used to control young peoples minds.
This book focuses on those who becom victims and those who fight back against ebing labelled and following the crowd
..'its a drop in the ocean when an entire generation is being raised to consume'
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