Another secondary method

A book called 'Branded, the buying and selling of teenagers'
by Alissa Quart
published by Arrow in 2003

This book is a good source as it is apropriate to helping me understand the medias need to engage young people.

Quarts exspose takes the reader into the darkside of 'teen marketing' where teenagers become victims as consumers with marketing schemes used to control young peoples minds.

This book focuses on those who becom victims and those who fight back against ebing labelled and following the crowd

..'its a drop in the ocean when an entire generation is being raised to consume'

Primary research- questionnaire

1. How many children do you have? (Please circle one)

1 2 3 4 more than 4

2. How old are your children? (Please circle one)

Under 6 6-8 9-11 12 and above

3. What gender are your children? (Write how many of each gender)

Boys Girls

4. Do you, or have you in the past purchased magazines or popular brands for your child/children? (Please circle one)

Yes No

5. Do you buy magazines targeted only towards your child/children’s age group? (Please circle one)

Yes Sometimes No

6. Are you aware of the contents of the magazines or brands that you purchase for your child/children? (Please circle one)

Yes, I check Sometimes No, I don’t check

7. What are your thoughts about the controversy surrounding adverts aimed at young children/ pre teens? (Be specific)

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THANK YOU FOR YOUR TIME




What i was trying to find out in my primary research was how many parents were actually aware of the content of the sources availiable to thier children.

What i did was conduct a questionnare which i handed out to parents to gain an understanding of how they feel, and how this related to the question i am trying to answer.

Secondary research source 3

The Lolita Effect: The Media Sexualization of Young Girls and What We Can Do About It
Written by M.Gigi Durham

This book focuses on the sexualisation of young girls in the media and how they are portrayed, it shows clear connections with sexuality and very toung girls (hence the name, as this applies to the imfamous 'love' story Lolita, a 12 year old girl sexually active with her 'stepfather'.)

The information which is in this book is very useful to me as it relates to my topic compleatly and helps me to build a much bigger picture into how the media is responcible for the sexualisation of young girls.

Secondary research source 2

Source: internet artcile
Title: Sexy kids
Written by: Cristina Odone
Published : 15 July 2002

http://www.newstatesman.com/200207150013

This article refers to the nature of products that are aimed towards young children and how some of the products are inapropriate for the age group intended. This links into my argument as it clearly mentions a magazine that i am looking at that is aimed at 8-12 year olds 'Girl Talk'

secondary research source 1

This article is from a reliable source and although it is an old article it is relevant to my research
'Boy zone' Paul Morley, The Guardian, Wednesday February 7 2001

This article talks about a magazine that was introduced in the UK called 'Mad about boys' which was aimed at girls aged 8-12. this magazine was banned from chains such as woolworths and WHS as it caused much controversy over what some people saw as 'adult content'

Objectives

1. To find out how parents feel about the sexual nature of adverts and brands that are aimed towards young children.
2. to find out why these types of advertisements and brands apeal to children.

im goin to create a two questionnaires which will be sampled first and then handed out as part of my research.

the two questionnaires are going to be aimed at

• parents
• children

a different one for each group and compare them.

My chosen research question

‘To what extent do advertisements sexualise their products/brands aimed towards young girls aged 8-12 years old’

Why did I choose this question?

I chose an advertising question and I thought there would be more possible research branches to find in advertising rather then in crime and the media.

What is the wider debate around this question?

I chose a question based on young girls in the media, and how they are perceived because I feel many companies use sex to sell their products and mainly used women as the sexual objects rather than men. Young girls are particularly influence by the way the media illustrates women and tend to pick up on these characteristics and follow them.

What are your first steps to researching your question? Search engines, libraries questionnaires.

My first steps into carrying out my research is to find as many articles which have focussed on this from a number of sources which are both reliable or sensationalised to see if there is a difference. And to find products which advertise in this specific way, to this young target group.

‘Tweenie’ magazines
Bliss-13-17
Cosmo girl-12 -16 to become 8-25
Girl talk-7 to 12
Teen vogue- 12 to 17